This project explores a white space opportunity rooted in the growing popularity of book clubs

as a social and self-care ritual. The trend direction pairs modern nostalgia with playful

literary references, using cohesive artwork, color, and typography to celebrate connection,

creativity, and the joy of reading together.

Product Development

Building on the trend and artwork direction, this concept was developed into a cohesive assortment spanning functional, giftable, and entertaining items. The collection balances everyday reading essentials with social moments, translating trend-led storytelling into a shop-ready, commercially viable program.