BOOK CLUB

Retail Program Concept

Concept-to-assortment development including trend direction, artwork system, product design, and merchandising strategy

This project explores a white space opportunity rooted in the growing popularity of book clubs as a social and self-care ritual. The trend direction pairs modern nostalgia with playful literary references, using cohesive artwork, color and typography to celebrate connection,

creativity and the joy of reading together.

The visual identity builds on the trend story through cohesive artwork, typography and graphic motifs inspired by classic book culture. Playful literary phrases, layered textures and warm color palettes create a distinctive visual language designed to carry consistently across multiple product categories.

Translating the visual direction into product, the assortment blends functional reading essentials with entertaining and giftable pieces. Items were designed to support both individual reading rituals and shared book club gatherings, balancing everyday usability with moments of delight.

The full program brings the concept to life as a cohesive assortment that supports multiple purchase occasions. From personal reading accessories to hostess and group gifting. By combining functional products, social entertainment items and giftable sets, the collection creates a complete book club experience while delivering a commercially viable retail program.