Target 2025 Summer Assortment
Inspired by the play of light and color on sandy shores during hot summer sunsets, this trend offers a harmonious fusion of soft pastels and mixes them with bright neon hues. A nod to both retro nostalgia and contemporary minimalism, allowing this collection to redefine summer aesthetics with its vivid color-blocked palette that accents the carefree and joyful vibes of summer days spent by the water.
Sun Squad as a brand, is here to help all families discover the joy of everyday life. Delivering a cross category exeriance that is not only stylish but also reflective of the vibrant energy that defines the season. It invites individuals to create their personal oasis where relaxation meets playfulness, all while providing unexceptional value, unexpected details and endless fun for the whole family.
This collection encourages adventure, self-expression, and memorable moments under the sun, making it the ideal choice for those who want to make a colorful splash to summer.

My Role - Design Director
For the Summer 2025 Sun Squad line, I served as Design Director, leading the overall creative vision for the season. I was responsible for trend development, print and pattern, color direction, and defining the overarching theme that guided the assortment.
I partnered with and led a highly collaborative, cross-functional team spanning 13 departments, overseeing product design, development, artwork and visual merchandising. With the challenge of reinvigorating a mature assortment, my focus was on driving meaningful innovation, increasing guest relevancy, and evolving the brand vision—while supporting additional commercial growth.
The products shown below highlight how trend, color, and artwork were translated across categories to spark newness and elevate the line. Following that, select trend and concept boards demonstrate the strategic direction I developed and shared with design teams and leadership to bring the seasonal vision to life.
Scroll to see more trends
