Retail Product Development
Product design and assortment development created for large-scale retail programs across multiple categories.
Target 2025
Summer Collection
As Design Director, I led the creative vision for the season, overseeing trend strategy, seasonal storytelling,
print and color direction, product innovation and visual merchandising.
Charged with refreshing a mature assortment, I focused on identifying opportunities for innovation, strengthening guest connection and evolving the brand identity to drive both relevance and growth.
Defining the Direction
Establishing the visual language, storytelling, color and product principles that guided the season
Inspired by the colors of summer sunsets and days spent by the water, this trend combines soft pastels with vibrant neon hues to create a playful, modern expression of the season. Through bold color, unexpected details, and cohesive storytelling, the collection reimagines summer essentials while delivering the fun, value, and joyful experiences that define the Sun Squad brand.
Setting the Creative Vision
A strategic framework created to inspire innovation, drive consistency, and shape product development across the assortment.
Bringing the Vision to Life
A collection of products that demonstrates the successful translation of the seasonal vision into compelling in-store experiences.
